New Horizon Media is a multi-language and multi-format publisher, which has over 1300 titles across three languages, and it operates 5 outlets of its own.
NHM wanted a cloud based solution to capture the customer information, purchase behaviour of customers in addition to billing, stock levels, stock status, price levels and discounts. GoFrugal helped the customer in providing a solution that worked both offline and online with GoFrugal TruePOS. This provided the customer with newer avenues of promotions.
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PDFThis requirement pushed us to opt for GoFrugal's TruePOS solution. In a bid to help people buy basic staple foods like flour, dal, rice,etc, at affordable rates, H K N Raghavan and K P Venkatesh started a 'food security programe' Under the programme, the firm issues credit cards to its members with a maximum credit limit of 1,000 to buy groceries and food grain from its stores
While deploying the solution,Outlook wanted complete control and management of both forward and reverse logistics as the gross .... margins in this business is very low and operational efficiency is critical for success. Apart from this, managing the collection from the retail channel was another concerns. "The GoFrugal team was willing to listen to the special needs of our business and do the required product enhancements at an affordable cost. It understood our business and performed the necessary customisation to support our unique processes," Panicker relates
